Marketing and Investor Relationships
Rupa joined New Silk Route in July 2008 and handles investor relationships and marketing for New Silk Route out of the New York office.
Prior to joining New Silk Route, Rupa launched a consulting practice providing b2b marketing, qualitative research, PR and marketing services. Previously, she led the Multicultural Marketing Practice for New York-based Strategic Research Institute for nine years, and coordinated over 75 executive conferences on marketing, healthcare and other industries. An Advertising & PR professional from India, Rupa worked with leading multinational and regional advertising agencies in Mumbai and Chennai for over twelve years. She has worked as General Manager, Marketing and in Public Relations for Apollo Hospitals Enterprises Limited in Chennai, India.
In 2008, Rupa was appointed Senior Scholar by Thomas Jefferson University’s Department of Health Policy for one year. She served on the Board of Advisors for The National Organization for Diversity in Sales & Marketing and has been a tutor with the Literacy Volunteers of Morris County, NJ, in the United States.
Rupa has a B.A in Public Relations from the University of Madras, India.
Contact: Rupa Ranganathan
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